Yeah, I know. Big deal. I work for a bunch of radio stations, so I listen to the radio all the time, right?
Okay, true confessions time. No, I don’t listen to the radio all the time. I listen to the radio when I have to. With ten different transmitters to monitor, there comes a point when I’ve heard all the radio I can stand. I seldom listen to those stations for enjoyment—I’m evaluating the technical quality, coverage, or audio processing. I’m listening for technical issues that cause subconscious annoyance to average listeners and, in the wrong quantity, can make them tune away. Even when I try to listen to one of my stations for enjoyment, I can’t turn off that evaluating-the-signal thing. It’s even hard to turn it off when it’s not one of mine, but for the right programming I can do it.
Like any other consumer, when it comes to listening for enjoyment, there are some things I just don’t listen to. Sports, for example. I’m not into sports all that much, and I find no pleasure whatsoever in listening to grown men talk smack like ten-year-olds (a primary component in some—but not all— sports talk programs). I also don’t listen to Hip-Hop when I don’t have to. I find some of the songs outright offensive, and that offense has nothing to do with ethnicity and everything to do with content. I don’t listen to a lot of talk radio either, and when I do there are certain triggers that will make me tune out faster than you can say Arbitron. Any form of racist rhetoric for example, including those who believe I should apologize for being born Caucasian. I have zero tolerance for racism in any form. Period.
A common thread that runs through all my tune-out triggers is negativity. I don’t need any extra negativity weeds in the garden of my mind, thankyouverymuch. I have to tolerate a certain degree in order to do my job and coexist with a negative world, but I don’t have to consume negativity when it’s optional. I prefer to put as much positivity into my ears as possible. I need encouragement to fuel my soul so I can encourage others. That’s exactly why I’ve been listening to a lot of radio lately.
My favorite radio station these days is known as “Positive, Encouraging K-LOVE.” It’s not just a radio station, but a network of hundreds of stations coast to coast all carrying the same programming. Some are full-power signals owned by non-profit Educational Media Foundation (EMF), some are leased signals (what the industry refers to as a LMA, or Local Marketing Agreement), and some are low-power satellators (satellite-fed translators), but all carry the same listener-supported format of Contemporary Christian Music with relevant personalities and content. K-LOVE’s mission statement is:
To effectively communicate the Gospel message to those who don’t know or fully understand it, through full-time contemporary Christian music and short educational elements over radio and the Internet-using modern day language and the highest professional standards.
As I see it, they’re doing exactly that, and doing it well. It’s remarkably close to the kind of Christian radio we used to dream about producing ‘back in the day.’ K-LOVE is exactly what I need (from a listener’s perspective) in a radio station. It cleanses my head, encourages my heart and feeds my soul. I don’t just like K-LOVE, I need K-LOVE.
Even if you don’t have one of K-LOVE’s over-the-air outlets where you are, you can listen anywhere you have internet connectivity. There are K-LOVE apps for iPhone and Android phones, as well as streaming through their website that works well on my Android tablet.
I love K-LOVE. I think you will, too. Check it out.